YouTube and the Classroom

Peter Drucker, author of Managing the Future observed: “We are living in a really turbulent time, not as there’s really much change, but given it moves in so many different directions.” (Drucker, 1993) Effective college and faculty trainers need to be ableto acknowledge and operate with possibility to learn, and to constantly recharge the knowledge base.” The intricacy of quickly changing teaching technology can make it a vital objectives for providers to discover about the latest equipment to boost presentations in the classroom. YouTube has discovered within the last two 365 days to become an emerging technology withstrong potential for enhancing classroom discussions, lectures and presentations.

The following paper talks about the history of YouTube, the influence of YouTube ontoday’s public speaking audience, and the usage of YouTube to boost public speaking curriculum. As part of the research 77 undergraduate students taking the introductoryspeech study course at Daytona Beach College (DeLand, Florida campus) were surveyed about the use of YouTube technology in the classroom.


YouTube, the most recent gift/threat, is a complimentary video sharing Web site which has quickly grown into a wildly popular technique to upload, share, view and comment onvideo clips. With over 100 million viewings a day and more than 65,000 videos uploaded every day, the Web portal provides teachers with an expanding amount if visual information share with a classroom brimming with young multimedia enthusiasts. (Dyck, 2007) Based in San Mateo, YouTube is a small privately-funded company. The company was developed by Chad Hurley and Steven Chen. The organization raised more than eleven dolars million of funding from Sequoia

Capital, the firm which likewise provided initial venture capital for Google, The founders initially had a contest inviting the publishing of video. The competition acquired the attention of the masses and Google, Inc. In October 2006, Google acquired the business for 1.65 billion in Google stock.

Since spring of 2006, YouTube has come to hold the best position in online video with 29 % of the U.S. multimedia entertainment market.YouTube videos account for sixty % of all videos seen online… The site specialises in small, typically two minute, homemade, comic movies made by users. YouTube is a swift entertainment break or viewers with broadband computer connections at work or home. (Reuters, 2006)

In June (2006), 2.5 billion videos were watched on YouTube. Over 65,000 videos are uploaded daily to YouTube. YouTube boasts nearly 20 million unique users per month, according to Nielsen/NetRatings. (Reuters, 2006) Robert Hinderliter, Kansas State Faculty developed a fascinating video history of The segment might be found on the internet site.

Impact of YouTube in the classroom

“The growing adoption of broadband coupled with a dramatic push by content providers to promote video that is online helps to pave the way for mainstream audiences to embrace online video viewing. The bulk of adult internet users in the United States (57 %) report downloading or watching some kind of online video content and nineteen % do it on an ordinary day. (Madden, 2007). Daytona Beach College pupils surveyed stated that a vast majority of the students watch video clips on a weekly basis. College instructors are able to cash in on the huge increase in viewing online videos byincorporating their use inside the classroom.

Communication study on using visuals as an enhancement to presentations is backed by very early researchers such as Aristotle. “Although ancient orators were not aware of our currently research on picture memory, they did understand the importance of vividness. They recognized that audiences were much more apt to take notice to and be persuaded by visual images painted by the speaker. In the Rhetoric of his (Book III, Chapters 10 11) Aristotle describes the significance of words and graphic metaphors which will “set the scene before our eyes.” He defines graphic as “making your things.” is seen by hearers (Hamilton, 2006)

“Today’s audiences expect presentations to be visually augmented, whether they’re communicated in the guise of a lecture, a company article, or perhaps a public speech. What’s more frequently, today’s market expects the speaker to visually augment such presentations with a level of sophistication unheard of possibly ten years ago.” (Bryden, 2008)

The utilization of persuasive impact is increased by visuals. For instance, a university of Minnesota study noted that making use of visuals increases persuasiveness by 43 percent (Simons, 1998). Today’s audiences are used to multimedia events which bombard the senses. They frequently imagine that any semiformal business presentation must be accompanied by a few visual element… Presenters who employed visual aids were also regarded as being more professional, better prepared, along with a lot more interesting than those who didn’t use visual aids. On the list of easiest ways you can help ensure the success of a speech is preparing fascinating and effective visual aids. However, a lot of speakers either don’t use visual aids or perhaps use models that are overcrowded, outdated or difficult to understand. (Ober, 2006)

“The saying “A picture is worth a thousand words” is usually correct. A glance at right brain/left brain theory explains why visuals speed listener comprehension. While the left hemisphere of the human brain specializes in analytical processing, the right hemisphere focuses primarily on simultaneous processing of info and pays very little focus on details. Speakers that perform zero visual aids or only charts filled with statistics are asking the listeners’ left brains to accomplish all the efforts. After some time, even a terrific left brain thinker is afflicted with info overload, begins to make mistakes in reasoning, and will lose interest. In computer terminology, “the system shuts down.” The right brain, however can rapidly grasp challenging ideas presented in graphic form.” (Hamilton, 2006)

“Most folks process and hold on to info best whenever they get it in more than one format. Research findings point we remember simply about 20 % of what we pick up, but more than 50 percent of what we come across and hear. Further we remember about seventy % of what we see, audibly hear, and really do. Emails which might be reinforced otherwise and visually are often much more plausible than those which are simply verbalized. As the saying goes, “Seeing is believing.” (O’Hair, 2007) The bulk of pupils surveyed at Daytona Beach College indicated a preference for audio/visual supplements to oral presentations.

YouTube videos can speed comprehension and add interest. Effectively integrateing a YouTube video can aid in audience awareness and comprehension of topics under discussion. YouTube videos could also develop audience memory. Communication research findings point that conceptual images boost listener recall. YouTube videos can lower the presentation time of yours. A powerful use of any YouTube video is able to provide you assistance audience members to understanding complex ideas and issues. Utilizing YouTube may also lend to some speaker’s credibility. Professional looking visuals can improve any verbal presentation.

Curriculum Enhancement

“YouTube” allows people to post videos on the site for everyone to see. The majority of the material on the side is enjoyable or simply funny, though a number of important videos havefound their way onto this site. YouTube is a good method for finding video material for use in speech or perhaps as background material… In the same way with Wikipedia and other sources where written content is not screened for reliability, the movies you get on YouTube are just as valid as the initial source (Bryden, 2008)

Almost all too frequently beginning speakers forget to give some thought to the details of making use of videos in a speech. Only because they have a chance to access a means of showing video clip, beginning speakers must consider the following issues:

*Cueing video segment before starting the presentation
*Checking room lighting, visual distance, and acoustics
*Evaluating the amount of time it will take to present, show, and integrate the video segment with the rest of the content of the presentation

The value of YouTube technology for speaking in public courses falls into 3 categories: lecture presentations, integrated use in student speeches, and sample speech evaluation.

YouTube has value for enhancing lecture discussions of various speaking in public topics and issues. seventy four % of the pupils surveyed indicated they want to look at a video during a business presentation. Public speaking trainers struggle to locate reasonable examples and illustrations. I recently applied a speech found on YouTube that was delivered to Columbia University students by Lee Bollinger, the president of the faculty. President Bollinger gave speech introducing the President of Iran, Mahmoud Ahmadinejad on September 24, 2007. I used the YouTube speech as a case study to evaluate speech ethics. President Bollinger was involved in a selection of ethical troubles in the selection of a debatable speaker for the university and the use of his of vitriolic language in his presentation introducing the Iran’s president. My classes enjoyed a lively discussion about speech ethics following his presentation.

YouTube has value for integration in student speeches. Daytona Beach College pupils were asked: “What is the best value of using an internet footage during a speech? The was included by summary responses following:

*It gives the audience a greater visual and can assist them relate to the topic.
*It helps make the audience even more interested.
*Some audiences need visuals to recognize the topic.
*It enables you to hook up to the audience.
*puts some “umph” inside the speech..
*its perfect for proving arguments.
*can say something better than you are able to.

Students are expected in basic public speaking classes to be able to make use of visuals to improve the quality of information shared and also to shoot the interest of the target audience of theirs. A brief YouTube segment can enhance the quality of a presentation. For instance, I recentlylistened to a speech on global warming. The pupil speaker located a brief part on YouTube from Al Gore’s popular video “An Inconvenient Truth.” The video segment helped to audience to visual the impact of global warming on our environment.YouTube has video sections on a broad array topics from Affirmative Action to Zoology.

YouTube also has value for sample student speech evaluation. It is challenging for presenting and public speaking teachers to located timely sample student speeches. Some publishers provide trainers with DVD/CD speech samples. But these samples become outdated quickly. YouTube has recent speeches delivered by pupils for web based college public speaking courses. Additionally, YouTube features speeches delivered by many business professionals and educators. For example, last semester my public speaking sessions viewed a speech by the Toastmasters International World Champion, Darrin LeCroix. The speech is more than entertaining. The speech provided the pupils of mine with insight into good oral delivery.

Bill Gates observed: “The really interesting highway software are going to grow out of the participation of tens or hundreds, or millions of people, who will not just consume entertainment and other information, but can provide it, too. (Gates, 1995). YouTube is supplying educators a chance to apply this technology to improve classroom instruction.


The recent Pew Foundation Internet as well as American Life Project observed: “Online video has been a core feature in a growing dialogue concerning the impact of user-driven “Web 2.0” technologies. youtube izlenme hilesi and youtube sharing sites are often held up as potent examples of the monetary and social worth of applications crafted around user contributions. And as consumers are aware the unlocked possibilities of internet video, a new channel of interactive mass communication has begun to present themselves in daily life.” (Madden, 2007).

YouTube technology can assist both pupils and educators in developing efficient presentations. This technology can even provide college instructors with reasonable information and examples. Gardner Campbell, a professor of english at the Faculty of Mary Washington concluded: “We’re seeing not simply the now routine Internet trend of major new energy but also greatly and unpredictable scaled repositories of public domain substances which are information resources that are vital for ourselves and also our students. As the information abundance spreads, and if we’re brave and curious enough to embrace it, we will find our own serendipity fields significantly expanded. (Campbell, 2007)

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