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Doodlekit Book Giveaways: What Writers Need to Know

As the owner of a business that provides book reviews and operates a book contest, I have long been aware that you can get many bogus contests and reviewers out there. I have also encouraged blog tours for writers, and I firmly believe that having your very own blog as well as being a performer on somebody else’s blog is the best way to get the word out about the book of yours. But only a few blogs and bloggers are created similar, and worse, some are not very honest.

Recently, I started to be aware of a new trend among bloggers to offer giveaways to the readers of theirs. Sadly, many of these purported freebies are scams, or at a minimum, they are not completely honest or even providing what they claim they are going to provide for the book’s author. Following are a handful of guidelines and examples to follow before providing the book of yours to bloggers who’re offering giveaways.

First, let’s take a look at the ebook giveaway process and what could encourage bloggers to give a normal book giveaway. The bloggers requests writers and usually other owners of different products to send them the products therefore they’re able to review them. Then, they read through the book or even use the product as well as write a review of the product, posting the product info on their blog. They then ask individuals to submit their names through a few electronic form or even via email for a random drawing for a giveaway of the service. The product will be mailed to the winner. Sounds easy enough.

But it is actually more complicated than that. The blogger is not going to search through all this work without getting a thing in return. Often, the blogger will post an image of the item with a link to where it may be purchased, such as an online bookstore that not only sells the product but has a referral program the place where the blogger receives a commission on all items marketed when people click through from the blogger’s site to the seller’s site and purchase the product.

That is even reasonable and there’s nothing wrong with people currently being paid for the work of theirs. The possibility of unethical and scamming behavior comes, sometimes small, in various, however, but nevertheless serious ways. Before you submit your book to a blogger, the following are a few things to be aware for:

1. FTC Disclosure It is the law now that any person who receives a profit when he or she endorses a product should disclose that upfront. A legitimate site will have an FTC disclosure declaration on it that the proprietor is receiving a commission (whether through click-thru or perhaps the immediate payment by the author or even product owner) for promoting the effort. That doesn’t mean the blogger is being dishonest in offering an excellent overview of the service. In reality, if the FTC disclosure is there, it is an excellent sign the blogger thinks in being completely honest about the product. If the FTC disclosure is not there, do not participate.

2. Product Reviews Before you send out your book to someone to review it, look at the past reviews at the web site. A great deal of bloggers (as well as book reviewers) claim they review books when, in truth, they just copy the item description as it appears at the author’s or even an online bookstore’s website, or perhaps they copy the back cover post and description that as a review. That’s not much of a reputable book review since it does not represent the blogger’s personal viewpoint of the ebook and it is a good sign the blogger did not even bother to flip through the book to learn whether it deserves being endorsed. The blogger is simply looking to get as many items featured on the blog as is possible so more percentage can be generated.

3. Multiple Copies-If bloggers request more than two copies of the publication, it is less likely they really want the books for giveaway or review. It is clear the blogger might want a book to read then another to send on the giveaway winner. Nonetheless, it’s far more practical for the blogger to request one copy and then after the giveaway’s victor is named, request that the writer personally send the winner an autographed copy. If a blogger requests for over two copies, it’s very likely the blogger is obtaining inventory to resell perhaps to a nearby used bookstore, or perhaps at a web based store, thereby generating a profit off of copies of books he did not pay for which the writer thought would be given out.

4. Drawing Results-An honest blogger operating a book giveaway will disclose the names of the winners, though for privacy’s sake, it may just say Amanda W., Syracuse, NY or George T, Salt Lake City, UT. What’s suspicious is not giving some indication that there are winners.

If you’re still uncertain whether to submit the book of yours to a blogger’s book giveaway, contact the writers of several of the previous giveaways and ask them whether it helped them or perhaps they ever read from the readers. If the blogger is managing a respectable contest and also provides the creator the e-mail and mailing address of the giveaway winner, you can contact the person and be confident that your book is going exactly where it should. If the blogger is mailing out the duplicates himself, you do not have proof the books are being mailed out. In fact, I’ve read from some authors who have participated in such freebies multiple occasions that they have never ever received a thank you or perhaps any feedback from the folks who supposedly received their books. While not receiving feedback is not necessarily a sign of dishonesty, whenever you do receive feedback it is an indication that things are working as it should.

Will a book giveaway help boost the book of yours and give you publicity? It may possibly if the blog gets a good deal of traffic, of course, if the blogger really is handing out the books, you may possibly at least get one new fan. The blogger, obviously, could perhaps explain to you how the website receives tens of thousands of views, and if that’s true, it’s great because then a many individuals will hear about the book of yours, and if they’re curious and do not win it in the giveaway, hopefully, they’ll buy it.


Should you get scammed, you’ll only lose out on the expense of the several books you give away, but that said, with no one wishes to be scammed, so do a little research before you choose to hand out the books of yours and you can rest assured that the readers with whom you want your books to reach will be the people benefiting from the publication giveaway rather than solely a blogger who’s out to make money with no ethics.

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