Community Primarily based Shopping for in the Federal Acquisition Approach

What if Government acquisition might collect the social media wave and make use of it to get savings? the Internet and The spread of media and equipment have nurtured new business models which make use of Web 2.0 technology. Web 2.0, ” is connected with net apps that will facilitate participatory information sharing, interoperability, user-centered design and collaboration on the World wide Web” (Graham, 2005). Using Web 2.0 know-how, the Government may be in a position take advantage of the existing community evolution of e commerce to achieve greater acquisition savings, and ready itself to make use of the portable and personal Web 3.0, that quite a lot of the coming generation can’t live without. These new technologies have pushed just how that men and women view things as well as provided them ways to leverage their purchasing naturally, without the requirement to hold out for course of action based systems. But can Government get this wave?


An emergent body of initiatives that have placed a growing emphasis on getting things “strategically” have so far focused on the transactions themselves; purchasing in bigger lots, or perhaps acquiring the same task for more locations at a moment, cutting down on acquisition costs. What is been lacking from the conversation about strategic sourcing up to now though, has been an excellent look at how products and services are purchased from the standpoint of the acquisition community members and the customers of theirs. Not the techniques, but the behavior. What if thinking strategically about paying for incorporated taking advantage of the organic interpersonal nature of the acquisition community participants and their buyers?

We-commerce includes group buying improved with social media (Nobel, 2010). This’s comparable to the “deal on the day” edition which has been put into good use by sites like Groupon, Google Offers, and Amazon. A we-commerce platform would allow Government agencies to make use of social networking and technology to allow entire acquisition community as well as anyone in their agencies to drive demand. In the we-commerce model, discounts or “deals” from listed prices could be posted by vendors to a central web page. Agency members to the site can also distribute a profile of what services and products they routinely buy, or even could search the site for specific items. Once found, the platform would allow buyers, program offices, or anyone with a demand, to quickly spot and share works with others in the neighborhood. The method is referred to as collective commerce, in which “a team of consumers join together to impact and ride the demand of an item or even service, resulting in a lucrative transaction for the retailer in addition to a content group of customers” (Provisor, 2009). Those customers will be using a public platform to get cost savings for the agencies of theirs. Using such a platform, financial savings accessibility would also no longer be restricted to those participating in the purchasing function. Every person in the Government will have access as well as the incentive to seek out acquisition savings and discuss those savings success with others.

Savings Methodology

A Government wide we-commerce platform will allow existing Government BPA and schedule contract holders to attend as well as offer deals to companies. The positive aspect for vendors is that this enables them to cash in on their own intermittent competitive advantages to offer savings to companies that they normally could not. A vendor with excess supply or capacity, for instance, or a camera that is experiencing a drop in utilization, may provide time-based discounts from their established prices that they otherwise would be unable to offer to Government buyers. These could be limited in scope or time, and may be offered with set minimums or maximums to stop traveling vendors beyond their capability to offer savings.

Through the we-commerce platform, buyers could also sign up en-masse to buy the very same product as well as the price of the product would fall as even more individuals signed up to invest in it. Government people which had an interest would receive an alert notifying them of the ability to acquire a discount. Kind of a reverse reverse auction. Buyers could also share discounts that they have negotiated from schedule or even BPA prices with other buyers. This permits Government buyers with similar must discuss in savings that additional buyers found. Users of the unit would also have the opportunity to generate “wish lists” which will be routed to agency buyers or even that can seem to any buyers Government-wide if they start a purchase of the same items. Using this collective commerce strategy would save money on a broad and potentially large scale. In Acquisition Agency , a collective commerce model has couple of barriers to entry. Any seller with a BPA or perhaps schedule contract could very well participate, including businesses that are small and AbilityOne vendors. Eventually, much more than simply price may be employed to create better value decisions.


Integrating user-generated content and social media capabilities will create a community of passionate buyers who will save more, come back often and value greater engagement with vendors. This fusion of social networking and e-commerce transforms buying into a lively society of buyers who interact with each other as well as with vendors, increasing savings and sales, and igniting enthusiasm and advocacy for increased use.


Suppose there had been a platform for using community buying, or perhaps “we commerce,” combining the power of entire acquisition group to drive interest for services and products to interact with agency mission needs and lower acquisition costs.

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